Pharma companies benefit in multiple ways from sponsoring patient diaries:
The results may include:
- Goodwill accrued from the patient community
- Valued access to doctors and providers to educate them about the diaries
- Access to anonymized patient data as part of research studies to better understand side effects and efficacy among sub-populations
Teva Pharmaceuticals employed Irody technology in a post-market study to collect results faster and in more detail from doctors participating in the study.